Business Tech Stack

There are a zillion tools out there to run your business. Here are some I recommend (updated May 2025). Yes, these are affiliate links, thanks!

Spreadsheets & Finance

Connect Google Sheets or Excel directly to your business systems like CRMs, databases, and APIs. Automatically refresh your data on a schedule.

A powerful spreadsheet automation platform that lets you pull in and manipulate live data using formulas you already know.

A desktop and cloud-based app to quickly import, export, or delete data in QuickBooks. Ideal for automating accounting workflows.

An all-in-one newsletter platform built by former Morning Brew team members. It’s fast, flexible, and great for audience growth. (get 20% off 👇)

Quick marketing pages. Create nice one-pager websites, slide decks, or pitch pages with AI-assisted formatting and instant publishing.

Plan, write, and schedule LinkedIn posts with AI and content inspiration tools. Great for building a personal brand.

Collect and showcase testimonials with beautiful widgets and social proof automation. Super easy to use.

Build high-converting lead funnel microsites that are mobile-first, easy to customize, and quick to launch. (get 1 month free👇)

A robust CRM with AI-powered marketing, sales, and service tools. Helps you automate and scale all customer interactions.

Automatically record, transcribe, and summarize your Zoom meetings. Saves time and gives you searchable notes.

Generate AI-powered image and video ads with minimal input. Perfect for marketers running lots of campaigns.

Organize your Gmail inbox using AI. Automatically labels, prioritizes, and files messages so you don’t have to.

Convert text to human-like audio in multiple languages and voices. Popular with content creators and educators.

Host podcasts with analytics, embeddable players, and automated distribution to major platforms.

Free, powerful video editor with templates, transitions, and effects. Great for short-form creators. (Get free trial of Pro features 👇)

Turns long videos into shorts and publishes them to all social platforms in one click. 1 long video, 10 viral clips.

A flexible workspace for notes, docs, databases, and collaboration. Ideal for organizing your personal or team projects.

Thousands of courses from universities and companies like Google. Learn new skills or earn certificates.

Start and scale your online store with Shopify’s user-friendly platform. It handles products, payments, and shipping. (3 months for $1/month 👇)

A curated list of the video, audio, and desk gear I use in my content setup.